სიახლეები

09.04.21

სწავლა იტალიაში ინგლისურ ენაზე
სამწლიანი ბაკალავრიატი იტალიაში ენების და კომუნიკაციის უნივერსიტეტში მილანში -Corporate Communication and Public Relations. გათვალისწინებულია სტიპენდიები.

ვრცლად

07.03.21

Scholarship - Bachelor in Food Production Management
სტიპენდია პრეტიჟულ იტალიურ უნივერსიტეტში სწავლის დასაწყებად. 1 წლის სწავლის საფასური EUR3500

ვრცლად


გამოიწერეთ სიახლეები
 
 
Master in Luxury Goods Management

1-Year Specializing Master in Luxury Goods Management

Overview

The Master in Luxury Goods Management - EMLUX is aimed at those students who wish to begin their career path in the luxury industry, a sector that requires both an understanding of the process of creativity and a solid managerial approach in order to succeed in an international multifaceted environment. With a concrete approach, EMLUX allows you to understand the peculiar logic and strategies of luxury companies, who master the ability to craft products that are desired by clients worldwide.

 

Learning Objectives
Starting from the necessary cultural foundations of luxury and the understanding of the utmost importance of craftsmanship and of the metiers dart which are vital for this industry, EMLUX proceeds to unravel the managerial tools that dominate the functions of a luxury company, with a particular focus on brand management, retail, finance and accounting, which are key to obtain economic stability and long term growth. Our cross-functional approach is the key for future managers, who need to understand the implications and impact of company decisions.

 

Career opportunities and professional recognition

EMLUX is especially designed to enhance diverse skills related to the particular operational, financial, marketing and product issues that impact strategic and business decisions in the luxury industry. Participants will therefore be exposed to the fundamentals needed to start the following careers:
■ marketing or brand manager
■ product manager
■ licensing manager
■ retail/wholesale manager
■ communication manager
■ area manager
■ buyer/merchandiser

 

Course components

■ Luxury: definition, environment and characteristics - introductory course
■ Sociocultural analysis of luxury
■ Human resource management & business organization
■ Cross cultural management & organization
■ Marketing management
■ Brand management
■ Global integrated marketing communication
■ Research techniques in the luxury industry
■ Accounting, financial management and performance measurement
■ Pricing and retail in the luxury industry
■ Sales and customer relationship management
■ Legal issues
■ Supply chain strategy and network design
■ Manufacturing, distribution & operations
■ Product design, development & management
■ Innovation & trends
■ Italian language course

 

Faculty & teaching staff

The EMLUX full-time edition is born on the foundations laid out by the EMLUX part-time master, which is currently in its fourth edition; the following have lectured in the Master:
■ Paolo Balistrieri, Head of Anticounterfeiting for Southern Europe at Louis Vuitton Mallettier - LVMH Fashion Group
■ Christopher Berry, author of The Idea of Luxury: a Conceptual and Historical Investigation
■ Francesco Buccola, CFO Versace Group
■ Alberto Cavalli, Lifestyle and Luxury Goods Correspondent by Vedomosti, the leading Russian financial newspaper
■ Filippo Cavalli, Licensing Director at Ermenegildo Zegna
■ Claudio Ceccherelli, Gen Manager Grand Hyatt Cannes Hôtel Martinez
■ Michel Chevalier Professor at University Paris Dauphine; author of Luxury Brand Management, Luxury China: Opportunities and Market potential and Luxury Retail Management
■ Franco Cologni, former Chief Executive of Cartier International, Vice-Chairman and Chairman now Special Advisor to the Executive Chairman of the Board of Directors of Compagnie Financière Richemont
■ Massimo Cremona, Managing Partner at Pirola Pennuto Zei & Ass.
■ Elisabetta di Noto, Megayachts Outifitting Manager at Azimut Benetti
■ Alessandra Facchinetti, Fashion Designer
■ Marc Frisanco, Former Deputy Chief Intellectual Property Counsel of Richemont Group
■ Paola Leoni, Founder and Managing Partner at Corporate Advisors
■ Julien Marchenoir, Brand Heritage Manager at Vacheron Constantin
■ Matteo Marzotto, former CEO of Valentino, former President of Vionnet
■ Barbara Muckermann, Former Head of WW Marketing and Communication MSC and Researcher at London Business School Strategy Department
■ Marco Paolini, CEO of Caffè Florian
■ Manfredi Ricca, Managing Director Interbrand Italy
■ Carl Rohde, Head of Science of the Times, Professor of Trendwatching at Fontys University of Applied Sciences
■ Pier Luigi Roncaglia, Founder and the Managing Partner of Studio Legale SIB and Intellectual Property Expert for Fondazione Altagamma
■ Carmine Rotondaro, Worldwide Real Estate Director Gucci Group
■ Robert Singer, former CFO at Gucci and Advisor at Tiffany Inc.
■ Lando Simonetti, Founder and CEO La Martina
■ Stefano Turconi, Sloan Fellow and Strategy Research Associate at London Business School
■ Alessandro Varisco, General Manager of Moschino
■ Vanni Volpi, Intellectual Property Counsel at Gucci Group

Partner companies
EMLUX has been developed in collaboration with the Fondazione Cologni dei Mestieri d Arte and with the Fondation de la Haute Horlogerie.

 

DEADLINES

 

■ Priority consideration deadline (02 February) is for all applicants. Students wanting to be considered for scholarships are advised to apply by this deadline as a majority of the scholarships will be assigned within this first call.

 ■ Deadline 2, some scholarships may still be available but very limited. For greater chance to receive a scholarship it is advised to apply by the Priority consideration deadline above.

 ■ Deadline 3 is the final deadline, no scholarships will be available.